Design: Americans’ Environmental Blind Spot

dataviz
Published

May 7, 2025

This report from More in Common reveals something counterintuitive — one the New York Times called “stunning” — Americans agree on environmental issues far more than they realize, across party lines. While I did not conduct the research or analysis, I think this is some of my strongest visual work. My goal was for the design to be as sharp as the insights.

The challenge was translating a perception-gap story into a visual language that felt vibrant and evoked the natural world. For the slide palette, I chose aqua gradients evoking sky and water, paired with warm sand tones. For the diverging bar charts, I chose colors that emphasize the agreement end of the scale rather than treating both poles as visually equivalent, and I matched the colors with the highlighted construct in the toplines. For select-all items with lengthy response choices, I used simple bar charts with dotted line dividers for cleaner legibility. All of it made in PowerPoint.

View the report.